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Press

article by lola Mendez

Hispanic Executive

Elena rodriguez Is Diversifying Oregon's Winemaking Industry

"We're all in this together, and the only way we can pace the way fro more is to share our experiences and help each other up."

Article by Kristin Scharkey

Our Sunset Magazine Feautre!

“Today, a rustic white tent for tastings—or pop-up dinners—sits amid the family’s dizzying rows of vines, a space that feels both “honest” and “pure,” according to Chavez. Rodriguez crafts a Pinot Noir, bubbly rosé, and more that pair well with spicier foods, like flavorful moles or chicharrón.“

Read article on Sunset Mag

Press Release

Spice, Fruit, Acid, Earth

Matching Mexican fare with Oregon wines |

   Americans devour Mexican food so frequently, we can hardly call it “foreign.” The cuisine flourishes from coast to coast, tempting us with many approaches, from traditional to inventive, from taco trucks to fine dining; in Portland, Nuestra Cocina and Xico both stand as shining examples of the latter. 

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Press Release

AHIVOY Presses On Hispanic group raises funds for education

  

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 AHIVOY serves as an excellent example for any unrepresented group seeking to increase participation in an industry. It brilliantly balances individual initiative with community support to expose participants to the widest range of options and begin their preparation to assume new roles. 

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Press Release

2020 ¡Bravo! Award Winner for Latino Business

Elena was nominated for the Hispanic Metropolitan Chamber Bravo award for best Latino Business in Oregon and Southwest Washington alongside Mark Lopez of Gather and Feast in La Center, WA, and Crave Catering in Portland, OR.

The Hispanic Metropolitan Chamber's mission is to "Advance Latino economic and community vitality through business development, leadership, education, and advocacy.  Thank you HMC for recognizing Alumbra.    

Press Release

“Elena Rodriguez leads Yamhill Valley’s newest Latina label”.

THANK YOU TO ALL MY CUSTOMERS! Thank  you  to the Oregon Wine Press and  News register  for  telling  my  story.  I am a Mexican-American, born and raised in Oregon. My father is an  immigrant  from Durango, Mexico. I am a first generation farmer.    I never dreamed of farming, winemaking, or being a business owner.   Thank you for supporting me.

Alumbra  Felicidad!

Wine Enthusiast Magazine

“I hope that Alumbra brings more Latinos into the wine community, and wine industry as well,” she says. “Wine is a story that begins from the workers out in the vineyard to the tasting room. When we share our wine, I share our story. And when we take the time to listen to a story, it brings families, friends, and communities together.”  


Read  entire  article:  BY JILL BARTH  Wine  Enthusiast  Magazine

Thank you Jill Barth and Wine Enthusiast Mag for sharing my story!

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