Press Release
Wine Enthusiast Magazine
Rodriguez’s father, Baudelio, planted the vineyard in 2005, but Elena took it to the next level with the creation of a brand that shares her family story through wine. Alumbra Cellars, which launched earlier this year, is the newest Latina label in Yamhill County. Rodriguez says that being a young business owner requires commitment and an important path to growth is learning from others in the industry.
“I hope that Alumbra brings more Latinos into the wine community, and wine industry as well,” she says. “Wine is a story that begins from the workers out in the vineyard to the tasting room. When we share our wine, I share our story. And when we take the time to listen to a story, it brings families, friends, and communities together.”
The best part of her job? “I get to wake up and walk the vineyard with my dogs as my first task of the day,” she says. “[That] really doesn’t get any better. I grew up on a farm, and I appreciate the outdoors, especially growing up in Oregon. Being able to be outside for most of my job is the best part for me.
Press Release
“Elena Rodriguez leads Yamhill Valley’s newest Latina label”.
THANK YOU TO ALL MY CUSTOMERS! Thank you to the Oregon Wine Press and News register for telling my story. I am a Mexican-American, born and raised in Oregon. My father is an immigrant from Durango, Mexico. I am a first generation farmer. I never dreamed of farming, winemaking, or being a business owner. Thank you for supporting me.
Alumbra Felicidad!
