Brighten your day with Alumbra wine!
Brighten your day with Alumbra wine!
Left to right: Alma, Virtual Events Coordinator & tasting room associate, Rosa, Oregon regional sales manager, Mario, Vineyard Operations, Elena, President & winemaker, Leo, Business Development, Raymundo, Vineyard Steward.
Alma joined our team recently in 2021. Her bubbly personality and her big heart fit nicely with her new role. Alma is in charge of coordinating our events, marketing campaigns, and helps in our tasting tent. Oregon born and raised she is a busy wife, and mother to three beautiful children. You can run into Alma this summer at the tasting tent or virtually online on our social media talking up our wine!
Rosa champions are regional sales and logistics. She is involved with our wholesale contracts, shipping compliance, and manages our local contactless deliveries. Rosa joined our team in 2020, she is a Portland native-born and raised. She truly believes in our company's mission of sharing our Oregon Roots, and not forgetting about our Latino Heritage. The dedication to her position has added incredible value to our team.
Leo leads our business development efforts. He is involved with our sales contracts, compliance, and manages our wine club. He is a Dayton Alumni who graduated in 2000 and attended Oregon State University in Corvallis where he received a Bachelor of Science in Business Administration with a focus in Accounting.
Leo is married and has three boys who love to spend time at the family vineyard, working, eating grapes, and riding around on the Kubota.
You can find Leo during harvest every year loading trucks and delivering fruit.
Mario grew up in Gaston, Oregon where he graduated in 1989. He holds a Bachelor of Science in Business Administration with a focus in Finance from Portland State University.
Mario is in charge of all vineyard operations and has developed strong relationships with our vineyard crew to get the job done out in the field.
He is also an avid golfer when he is not walking through the vineyard. He spends his time out on the vineyard - because there is always something that needs to get done.
Born and raised in Yamhill County Elena graduated from Dayton High School and went on to graduate from The University of Oregon. She is the President & Winemaker of Alumbra Cellars, as well as our viticulturist. She has continued her education in the Wine Studies program at Chemeketa Community College.
Elena's vision is to share two important aspects of her life through Alumbra Cellars, her Mexican roots and her love of being Oregon born.
Elena also sits on the board of AHIVOY (Asociacion Hispana de la Industria del Vino en Oregon y Comunidad) a non profit educational program for vineyard workers.
Our family didn't grow up in the wine industry. Our father, Baudelio planted the vineyard in 2005. He immigrated to the United States in the 1970s from Durango, Mexico. Like many immigrants, in search of a better life. He met our mother here in Oregon and they were married in 1978 and decided to raise their family in Yamhill County. In 1996 my father and mother were able to purchase a piece of property in Dayton, Oregon.
In 2004 my father was approached by a friend working in the industry who suggested he grow grapes. My father knew about farming, but vineyards were new to him - you typically don't see vineyards in this area, especially not on the valley floor where we are located.
Soon, the family farm was converted to grapes as the Willamette Valley industry started to take off in the early 2000s.
In 2014 Elena moved back to Dayton to help on the family farm and slowly took over the vineyard operations. Our operation is a unique family-owned business. A vineyard and winery operated and owned by Mexican Americans, first-generation children of immigrants.
Our commitment today is to continue to be good stewards of the environment. To care for the land responsibly by using sustainable farming practices. And to represent the most honorable qualities of the Latino culture: hard work, loyalty, and encouragement.
Founder Baudelio Rodriguez Sr. working out in the vineyard. circa 2010
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