Our Story

Alumbra  is  the  Spanish  word  for  shining  light.  Alumbra’s  story  is  one  of  family,  hard  work,  culture,  and  new  beginnings.  It’s  a story  of  our  father  who  left  his  native  Mexico  in  search  of  a  better  life  in  Oregon.  After  decades  of  hard  work  and  raising  a  family,  he  planted  the  vineyard  in  2005.  Elena  took  over  the  vineyard  in  2014  and  has  since  created  Alumbra, a  company  dedicated  to  sustainable  farming,  a  brand  that  celebrates  the  Latino  culture  of  the  family  and  farm  workers  who  embody  the  soul  of  Alumbra.  When  you  drink  Alumbra,  you  become  part  of  the  story,  a  story  of  American-immigration  and  success  that  resulted  in  a  dedication to  hard  work,  culture, family and faith.